In this conversation, we discuss the importance of defining one’s niche in a crowded market, particularly in the context of language teaching. We explore how to identify a niche that aligns with personal expertise and market demand, the challenges of niching down too tightly, and the importance of personal branding for standing out. The discussion also touches on the evolution of niches over time and the balance of managing multiple niches. We conclude with a preview of the next topic on crafting a signature offer.
👀 Watch out for an extension article and materials on this topic for MEMBERS* only on Friday! 👀
If you’re not already a MEMBER…
Keywords
niche, specialisation, language teaching, marketing, personal branding, unique selling proposition, online teaching, client acquisition, English language, professional development
Takeaways
Defining your niche is about specialisation and the target market.
A niche should blend expertise, interest, and market needs.
Niching down can lead to higher rates but comes with risks.
It’s important to balance multiple niches to avoid burnout.
Your niche can evolve over time in response to market changes.
Personal branding is crucial in a crowded market.
Embrace your unique personality to stand out.
Marketing strategies should align with your niche.
Don’t box yourself in; be flexible with your offerings.
Crafting a signature offer is essential for differentiation.
Sound bites
“What does it mean to you?”
“Your niche is the niche of you.”
“You have to think differently.”
Chapters
00:00 Defining Your Niche
02:55 The Importance of Specialisation
05:26 Evolving Your Niche
08:10 Balancing Multiple Niches
10:56 Standing Out in a Crowded Market
13:48 Embracing Your Unique Personality
16:33 Looking Ahead: Crafting Your Signature Offer
And just to show you…
Here are the van magnets we spoke about.
(About €40 a pair from Vistaprint if memory serves me well!)
Old style
New style
(Temporarily stuck to the fridge!)
We changed the logo from the flag to the ball back in 2017, but, importantly, we also stopped putting the phone number on the posters.
Why?
Well, people would call, mainly when it was inconvenient to answer. So, no phone number, just the website, and people were more inclined to go there and fill out the contact form or email me. Then we could reply at our leisure.
Lesson learned!😉
* paid subscribers, not FOLLOWERS who are free subscribers
